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Notes from the team
On email, publishing, and the audience you own.
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Testimonials won't win the client. Case studies will.
TrustRadius surveyed 1,862 B2B buyers in 2026: vendor marketing collateral, the polished testimonials on your website, ranked dead last among what they actually trust. Case studies with real numbers still convert.
A good pitch won't get you booked on a podcast. A paper trail will.
Podcast producers accept a median of just 5% of guest pitches, one in twenty. Buzzsprout's 2026 survey of 271 hosts shows why: guest expertise matters at 62%, your audience size at only 14.4%.
Posting everywhere won't get you hired. Publishing in one place will.
Split a publishing hour across four platforms and each one gets fifteen minutes: Facebook's average engagement rate sits at 0.15%, X's at 0.12%. Full effort on one channel, and your own list, beats quarter-effort everywhere.
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