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Notes from the team
On email, publishing, and the audience you own.
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Testimonials won't win the client. Case studies will.
TrustRadius surveyed 1,862 B2B buyers in 2026: vendor marketing collateral, the polished testimonials on your website, ranked dead last among what they actually trust. Case studies with real numbers still convert.
A good pitch won't get you booked on a podcast. A paper trail will.
Podcast producers accept a median of just 5% of guest pitches, one in twenty. Buzzsprout's 2026 survey of 271 hosts shows why: guest expertise matters at 62%, your audience size at only 14.4%.
Posting everywhere won't get you hired. Publishing in one place will.
Split a publishing hour across four platforms and each one gets fifteen minutes: Facebook's average engagement rate sits at 0.15%, X's at 0.12%. Full effort on one channel, and your own list, beats quarter-effort everywhere.
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Testimonials won't win the client. Case studies will.
TrustRadius surveyed 1,862 B2B buyers in 2026: vendor marketing collateral, the polished testimonials on your website, ranked dead last among what they actually trust. Case studies with real numbers still convert.
ResearchSep 1, 2026A good pitch won't get you booked on a podcast. A paper trail will.
Podcast producers accept a median of just 5% of guest pitches, one in twenty. Buzzsprout's 2026 survey of 271 hosts shows why: guest expertise matters at 62%, your audience size at only 14.4%.
ResearchAug 28, 2026Posting everywhere won't get you hired. Publishing in one place will.
Split a publishing hour across four platforms and each one gets fifteen minutes: Facebook's average engagement rate sits at 0.15%, X's at 0.12%. Full effort on one channel, and your own list, beats quarter-effort everywhere.
ResearchAug 25, 2026AI wrote half the internet. A consultant's byline just got scarcer.
74.2% of new web pages now contain AI-generated text, and half of new articles are primarily machine-written. The common read on those numbers is backwards: when generic content approaches infinite supply, a named expert's tested judgment is the thing that got scarce.
ResearchAug 21, 2026A client spends 8 months researching you before they call.
The average B2B buyer researches alone for 8 of an 11-month decision, and 81% already have a preferred provider picked before contact. What's findable about you in that window decides the shortlist.
ResearchAug 14, 2026One hour of publishing beats five hours of posting for consultants.
A post on X reaches half its lifetime engagement in 49 minutes. A blog post takes about 720 days. Spend the hour where the clock doesn't reset every morning.
ResearchAug 11, 2026Referrals have a ceiling. Consultants who publish break through it.
Buyers who ask their network for a referral fell from over 70% to under 60% in five years, per Hinge Research. What actually drives a referral (37.3% of them) is published expertise, not the relationship itself.
ResearchAug 4, 2026Your follower count is a vanity metric. Your client's reply isn't.
The average Instagram post is liked by 0.48% of followers. Ask your list a real question and 2 to 5% write back. The action that costs a reader more happens more, and it's the one that predicts a client.
ResearchJul 31, 2026Nobody hires the smartest consultant. They hire the one they remember.
At any moment, only 5% of the people who could hire you are actually looking. The other 95% will be, eventually. What decides whether you're the name they call, or the one they forgot.
ResearchJul 10, 2026A website won't get you hired. Here's what does.
An Instagram post now reaches 3.5% of your followers. A Facebook post, 1.65%. An email to your list, about 40%. The math behind why published thinking wins clients, and the three-move loop that compounds it.
ResearchJul 3, 2026How to sell your expertise with webinars: the two-a-month routine
Two free webinars a month, run the same way each time, can do more for a coaching, consulting, or course business than any amount of social posting. The routine, the math, and the follow-up sequence that closes.
Business PlaybooksMay 12, 2026Email Deliverability: A Beginner's Guide to Reaching the Inbox
Most people assume their emails are delivered. They aren't. A plain-language playbook for the three things that decide whether you land in the inbox: reputation, content, and list health.
TutorialsApr 15, 2026Email is still the best digital marketing channel, and the data proves it
Every other channel has declined. Email keeps growing. The ROI gap, the engagement gap, and why your subscribers are worth roughly seven times more than your followers.
ResearchFeb 22, 2026Long Form Lifts Lead Quality by 30%+
Short form gets reach. Long form gets revenue. Why depth (articles, sequences, sales pages) is where the actual buying decisions happen, and how to combine the two.
BusinessJan 29, 2026The art of storytelling and why it matters for your marketing
Storytelling is how trust forms. A short primer on the narrative shapes that move audiences, and why the brands that last are the ones with a story to align with.
ResearchJan 5, 2025
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