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Notes from the team.

Plain-language pieces on email, publishing, and building an audience you own.

Business·May 20, 2026·4 min read

Newsletter platform for solopreneurs: the five-tool trap

One person can't run five tools, four data silos, and still write twice a week. The trap most 'best newsletter platform' lists set for solopreneurs, the math at year two, and the shape of a stack you can actually maintain on your own.

Nashra research team

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12 posts

Insights·May 18, 2026

Newsletter and blog platform: 5 options, one real test

Most platforms that promise a combined newsletter and blog are running them as two systems behind one login. The one test that tells you when the integration is real, and where Substack, Beehiiv, Ghost, Kit, and Mailerlite each land.

Nashra research team · 4 minRead

Business·May 17, 2026

Newsletter platform for creators: 6 questions to ask first

Most 'best newsletter platform' lists rank the same eight tools and skip the prior question. Six checks that actually decide where your subscribers, your archive, and your relationship with readers live.

Nashra research team · 5 minRead

Business·May 15, 2026

The Substack tax: what 10% costs at 1k, 5k, 25k paid subs

Substack takes 10% of every paid subscription, every month, forever. The math at 1,000, 5,000, and 25,000 paid subscribers, plus the honest case for staying and the honest case for leaving.

Nashra research team · 5 minRead

Insights·May 13, 2026

Email reaches 21% of subscribers. Social reaches 3%.

Same-sized audience, two different surfaces. Why email reaches roughly 21% of your subscribers while social reaches about 3% of your followers, and what the seven-times gap means for where you spend your time.

Nashra research team · 4 minRead

Business Playbooks·May 12, 2026

How to sell your expertise with webinars: the two-a-month routine

Two free webinars a month, run the same way each time, can do more for a coaching, consulting, or course business than any amount of social posting. The routine, the math, and the follow-up sequence that closes.

Mo Hakeem · 5 minRead

Tutorials·May 11, 2026

Send a newsletter and publish to your blog in one step

Stop maintaining two records of one piece of writing. The three ways to send a newsletter and publish a blog post in one motion, the friction of each, and what actually works.

Nashra research team · 6 minRead

Insights·May 10, 2026

What is a publishing OS?

Newsletter platforms send email. CMSs publish blogs. A publishing OS is one tool where the same draft becomes an email and a blog post, built on a single subscriber list that tags every reader at the source. The category, defined.

Nashra research team · 4 minRead

Insights·May 9, 2026

A subscriber converts roughly 10× better than a follower

Same-sized audience, different surface, dramatically different result. The math behind the 10× claim — line by line, with sources — and what it means for where you spend your time.

Nashra research team · 4 minRead

Tutorials·Apr 15, 2026

Email Deliverability: A Beginner's Guide to Reaching the Inbox

Most people assume their emails are delivered. They aren't. A plain-language playbook for reputation, content, and list health — the three things that decide whether you land in the inbox.

Mo Hakeem · 11 minRead

Insights·Feb 22, 2026

Email Is Still the Best Digital Marketing Channel — And the Data Proves It

Every other channel has declined. Email keeps growing. The ROI gap, the engagement gap, and why your subscribers are worth roughly seven times more than your followers.

Mo Hakeem · 8 minRead

Business·Jan 29, 2026

Long Form Lifts Lead Quality by 30%+

Short form gets reach. Long form gets revenue. Why depth — articles, sequences, sales pages — is where the actual buying decisions happen, and how to combine the two.

Mo Hakeem · 7 minRead

Insights·Jan 5, 2025

The art of storytelling and why it matters for your marketing

Storytelling isn't decoration — it's how trust forms. A short primer on the narrative shapes that move audiences, and why the brands that last are the ones with a story to align with.

Mo Hakeem · 4 minRead

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