Notes from the team
On email, publishing, and the audience you own.
A website won't get you hired. Here's what does.
An Instagram post now reaches 3.5% of your followers. A Facebook post, 1.65%. An email to your list, about 40%. The math behind why published thinking wins clients, and the three-move loop that compounds it.
How to sell your expertise with webinars: the two-a-month routine
Two free webinars a month, run the same way each time, can do more for a coaching, consulting, or course business than any amount of social posting. The routine, the math, and the follow-up sequence that closes.
Email is still the best digital marketing channel, and the data proves it
Every other channel has declined. Email keeps growing. The ROI gap, the engagement gap, and why your subscribers are worth roughly seven times more than your followers.
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