Blog
Notes from the team
On email, publishing, and the audience you own.
Featured
A client spends 8 months researching you before they call.
The average B2B buyer researches alone for 8 of an 11-month decision, and 81% already have a preferred provider picked before contact. What's findable about you in that window decides the shortlist.
One hour of publishing beats five hours of posting for consultants.
A post on X reaches half its lifetime engagement in 49 minutes. A blog post takes about 720 days. Spend the hour where the clock doesn't reset every morning.
Referrals have a ceiling. Consultants who publish break through it.
Buyers who ask their network for a referral fell from over 70% to under 60% in five years, per Hinge Research. What actually drives a referral (37.3% of them) is published expertise, not the relationship itself.
Get the guides and the latest industry research
Data-backed articles on how experts turn publishing into clients. One email most weeks. Unsubscribe anytime.
Write your own. Send it to a real audience.
Your Hub and your newsletter, from one draft. Free up to 500 subscribers.
Create your Hub