Social media is dying, killing your business with it. Regain ownership over your audience, build your brand's authority and fall in love with blogging all over again.
Email marketing = best marketing channel.
Social media engagement rates have plummeted the last 15 years. Ad engagement, too. Google CTRs have fallen massively the last decade with the rise of zero-click searches. The visibility of TV and print advertisements have died off with those mediums. There are tiny exceptions to these (televised sports, some print magazines, podcast advertising, etc.). But, by and large, every marketing channel that’s risen in the last quarter century has fallen in efficacy the last decade.
Except email.
this is the direct quote from Rand Fishkin's article. on why email is the best marketing channel on the web.
But why another tool?
Because all we have is generic tools? the writing experience is terrible and you sometimes need to hire a professional just to get a decent looking email. those heavy drag & drop tools were built to create spammy looking marketing emails usually for the e-commerce industry. Basically selling people stuff. We don't need that. All we need is a refined experience to write our articles, insights, talk to our communities or simply shoot out a broadcast email. in any language.
RTL Support
Is it really that hard to have the line automatically start from the right if I'm writing in Arabic, Persian, Urdu, Pashto…etc?
Why are we still writing in google docs (which is also missing essential features) and then copy pasting to the email marketing tool editor. and then you would still have to fix the extra spacings / layout one more time. 😑
AI Co-pilot
I know what you're thinking, we have enough AI. Thank you very much 💅🏻. Fair enough, but can ChatGPT do this?
Provide copywriting suggestions based only on scientific research.
Learn your writing style and help you write faster.
Suggest headlines & hooks based on your own audiences' behaviour by studying your past emails analytics.
Generic AI != Personalised AI